Louis Vuitton just raised prices on a handful of its most popular bags. The price increases are modest by industry standards these days and range from 2.7% (on the Coussin PM) up to 7% (on the Pochette Accessories NM). Most notably, the less expensive bags received the most aggressive hikes, which aligns with the brand’s desire to retain an air of exclusivity even as it becomes more and more ubiquitous.
Here’s a complete list of bags that just became more expensive in order of biggest to smallest price hike:
It’s noteworthy that none of the exotics are included in the rate increase, nor the ever-popular Neverfull Tote. And while these price increases are in Euros, it would not surprise us if a dollar increase is not far behind.
It’s also noteworthy that Louis Vuitton revealed its profit margin is a remarkable 50%, which means that of the $20 billion Louis Vuitton earned last year, $10 billion was profit. Knowing all of that, what do you think about the brand raising prices?